This week, I’ve watched a few close friends confront unexpected, unwarranted and significant challenges.
I’m not talking about your run-of-the-mill irritating stuff, like flat tires, stomach viruses or leaky roofs. I’m talking death, diagnosis and true difficulty.
And I’m always inspired by the folks who muster the strength to confront these challenges with dignity and grace – finding the composure and maturity to recognize the opportunity for growth in the face of a setback.
I’ve tried to embrace this attitude with the challenges I’ve had to face in my life and I do believe that I’ve been accordingly blessed.
But as I get older, and I watch people around me struggling with legitimately challenging problems, I’ve become far less patient with the whiners and complainers. You know who I’m talking about – those folks who are completely overwhelmed by the regular course of life and exert far too much time and energy blaming everyone and everything else for their limitations.
An Unfair Advantage
My daughter recently pointed out that it seems those people who have the wherewithal to manage major setbacks are very ones who are forced to confront those setbacks. In other words, you get what you can handle.
If it’s true, it pretty much stinks, right? It’s not fair that some people have to endure a disproportionate amount of crap in their lives, especially if it’s because they have heartier constitution.
I remember when my daughter was diagnosed, over and over again, people said to me, “God gives special children to parents He knows can love them.”
I don’t buy it.
But I do actually believe that the people who tackle their challenges, no matter how dire or dismal, with gusto, strength and resolve, are at a significant advantage.
They see opportunity where others’ don’t. While challenges might sting, they don’t become stuck in the debris – they persist in a spirit of growth and commitment that serves them well.
Doers and whiners
It may sound impatient or simplistic, but I think I’ve come to the conclusion that there are two types of people in this world - doers and whiners.
The doers are almost always composed. They exude a sense of confidence, even when the going gets tough, and they relish a challenge. They seize opportunity, they set ambitious goals and they hold themselves accountable.
The whiners, by contrast, are full of excuses. They have a very low threshold for frustration or pain and they lack the capacity for meaningful growth and insight (in my opinion, harsh as it may be).
I think that the doers have much fuller, more meaningful lives than the whiners. Even if they are challenged in a disproportionate way.
So stop whining about content!
- They don’t have anything to write about
- Nobody in their company knows how to write
- It’s a waste of time and money
- They don’t believe it will yield any results
- Blogging is a passing trend
- Social media is overrated
I could go on and on – but these are all half hearted excuses that don’t make sense. Gary Vaynerchuk has pointed out that if you bet against social media (and content marketing by extension) you are betting against the Internet.
Stop whining and just get busy! Roll up your sleeves and start executing. The business payoff will be considerable – and like all of the other doers in the world, no matter the bumps in the road, there will be significant benefits to reap.
How do you confront challenges? Do you feel overwhelmed by the prospect of a content marketing or social media campaign for your business? Share your thoughts and reactions in the comment section below.
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