Most B2B startups take their time launching a content marketing strategy. If you read the MarketingWise blog, then you probably know that is a mistake! Grounding your marketing efforts with a strategic analysis that examines your value proposition, core messaging and target personae pain points will arm you with the Read More
How Beyond the Rack Used Social Media as a Customer Service Tool – and Made Me Happy
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If you follow me on social media, you may know that I’m a bit of an online shopaholic. It saves time, it often saves money and let’s face it – it’s fun. With the click of a button, you can look forward to the delivery of a shiny new object. Read More
We are delighted to introduce Roxana Gonzalez, Senior Graphic Designer for MarketingWise. Roxana leverages her creative insight to bring brands to life and support content marketing strategy for MarketingWise clients of all sizes and across industries. Have you considered the importance of your blog header image? You understand that you Read More
We are delighted to introduce Felipe Rinaldi, Senior Web Developer for MarketingWise. Felipe’s experience with WordPress and his deep insight into the ways in which it can be leveraged to enhance a content marketing strategy, help to drive results for MarketingWise clients each and every day. You understand the importance Read More
Inbound marketing, achieved in large part through a thoughtful and targeted back-linking strategy, is an important part of any B2B marketing campaign. It helps with search engine optimization., it drives traffic to your site, and ultimately, it can serve as a really meaningful networking tool. But what are backlinks and Read More
