I need to start this post with a qualification.The MarketingWise website is not yet responsive to mobile.
So don’t leave a comment pointing that out .
We are making some significant design improvements and we will be adding the responsive features when the additions are implemented in the New Year.
But our own delay notwithstanding, we absolutely believe in the importance of responsive design!
Every site that we build at MarketingWise is designed to be responsive. We include this feature in all of our web development and design projects because we recognize that it is an implicitly critical consideration.
If you haven’t built your website to be responsive to mobile, you are making a grave mistake.
Responsive to mobile will soon be the industry standard
Research shows that by 2015, mobile Internet use will eclipse desktop use. That’s only 2 years away! Even now, chances are, a good proportion of your web traffic is coming from mobile.
Check your analytics – it’s important to know.
And I’d bet that the traffic coming from mobile, if you aren’t offering responsive design, has a higher bounce rate. Why would those visitors stick around if they find it difficult to view or navigate your site?
Responsive to mobile accommodates intuitive scrolling
I recently wrote about the new web design trend toward more vertical and scrollable websites. Since people are navigating websites differently, on smartphones and tablet devices, they are much more inclined to use touch technology to scroll.
Horizontal navigation across the top of a website is still important, but so is a design that considers the user experience from a mobile point of view.
And mobile relies on the vertical scroll. And a responsive design makes that easier to accomplish.
Responsive to mobile is device agnostic
A properly developed responsive site is essentially device agnostic.
This means that no matter what device is being used – smartphone or tablet – and irrespective of the browser or operating system, your website will respond accordingly and provide the most optimized user experience possible.
And because of this, you don’t have to build multiple versions of your website for every popular device platform available. You can embrace the design and content that best reflects your brand, and rest assured that it will be properly reflected across multiple platforms.
Responsive to mobile will save you money
That might sound like a stretch – surely it’s expensive to have your website built in a responsive manner?
This is largely a misconception. In fact, if you are building a new website, integrating a responsive design shouldn’t add too much to the design and development fee.
It should absolutely be part of your web development plan.
If you have an existing site, with no plans to redesign, you should talk to your web developer about the fee.
If your site is built on WordPress, the cost of making the enhancement should not be prohibitive.
And no matter your circumstance, consider the potential lost revenue from mobile visitors who choose not to engage because your site is not user-friendly.
Have I convinced you? There are certainly more than 4 reasons to make your site responsive to mobile, but I think that the ones I’ve chosen should move you to give this step some serious thought.
Let me know your thoughts in the comments section below, and if you found this post useful, please go ahead and share it with your social networks!